Chennai-based creative-shop 1pointsize has bagged two finalist nominations at this year's FAB Awards for creative excellence. The nominations were for the poster and press ad titled 'Pasta Hotline' created for the client Eatalica, a fast food restaurant in Chennai.
"This is the first time we are entering the FAB Awards. With quality entries from 60 odd countries, our chances seemed slim. It was a simple idea for the dial-a-pasta service. Hope it wins," said Sharad Haksar, CEO of 1pointsize.
With these nominations, 1pointsize has an impressive haul of seven international nominations in its three years of existence. At the FAB Awards 2004, McCann Erickson, Mumbai, won the award for Coca-Cola and the Sweetex poster and Atul Kasbekar bagged the photography award.
The FAB Awards, which is into its seventh year, will be given away on May 24 at the Hurlingham Club in London. The Awards Show will aim to celebrate the very best food and beverage advertising work from around the world. This year, the organizers are donating a percentage of each entry fee for the Awards towards Food and Beverage for children affected by the Tsunami tragedy.