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1pointsize’s ‘Since 1973’ campaigns makes it to CAAA 2006

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1pointsize’s ‘Since 1973’ campaigns makes it to CAAA 2006

Chennai-based creative-shop 1pointsize’s ‘Since 1973’ campaign to promote photographer Sharad Haksar has made it to the venerable Communication Arts’ Advertising Annual (CAAA) 2006.

The Arts Advertising Annual is juried by nine leading creative directors, art directors and writers and displays 250 pages of the very best in consumer and institutional print ads along with posters, television and radio commercials. Normally over 200 pieces are distilled from over 14,000 entries.

Reacting to the development, Sharad Haksar, CEO, 1pointsize, said, “This is the first campaign of 1pointsize to attract the attention of the Advertising Annual, and we are pleased with the news. The year 2006 has been good for us. We have also made it to the Photography Annual of Commercial Arts for two other works of mine.”

The three-ad campaign showcases the fact that the Chennai-based lensman has been in the business of clicking images from a very young age using cutesy visuals. It may be noted that photography for the same campaign got an entry in the prestigious D&AD Annual 2006 as well.


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