On the occasion of celebrating CNBC Storyboard's fourth anniversary, the show had called for a pitch in which 20 agencies were called for making presentations for a commercial for 'Storyboard'.
The agencies were O&M, Everest, FCB-Ulka, Interface, Contract, Bates, JWT, Lowe, Leo Burnett, McCann-Erickson, Grey, FCB Ulka, RMG david, Everest, Vyas Giannetti Creatives, Mudra, Ambience Publicis, Rediffusion DYR, O&M and Percept-H.
However, the selected 17 agencies made presentations to a panel of industry experts, which included Dalip Sehgal from HLL, Meenakshi Madhvani of Spatial Access, Prasoon Pandey of Corcoise Films, Rajiv Dube of Tata Motors and the Storyboard team.
Anita Balagopalan, Principal Correspondent and Producer, CNBC-TV18, said, "It was the most perfect way to take the brand forward. This way we get the agencies that are the core part of the industry to connect with us. They are getting to do something for the show, which makes a great TV for us. So it works many ways. It's a pitch process from start to finish."
The result of the pitch presentations is likely to be announced in a couple of days. Following that on May 30, the commercial created by the winning team will be aired. The promo will run on CNBC TV18 for a month with a credit to the agency.
The idea of 'Storyboard' had came up four years ago in early 2001 when CNBC TV18 India was looking specifically to go beyond its stock market and business news positioning. 'Storyboard' since May 28, 2001 has reported, challenged and has candidly been a reality check for the A &M business.