The shortlisted entries for this year’s One Show Design and One Show Interactive award competitions have been announced. The Indian entries for the May 1 awards ceremony are from rmg david, Contract, McCann Erickson, Leo Burnett, O&M, Ambience Publicis, Lemon, Emphasis Media, Deepak Singh Dogra, Niket Parekh and Brackets. Of the 15 Indian entries, all but one are from Mumbai and New Delhi.
rmg david is at the top of the pile for the second consecutive year with three nominations. Their guerilla entry 'Painted Trees' by Amit Nandwani, Copy Supervisor, and Rohit Devgun, Senior Art Director, is competing in two categories.
Said Josy Paul, Country Head and National Creative Director, “We knew we had a strong idea even before we executed it. I was very confident about it. Fortunately for us, so was the client. As you know rmg david kicked off the winnings in 2002 with a silver for the Essar 'Gandhi' spot and the floodgates for India have been open ever since”
The other entry is for their website www.rmgdavidindia.com, nominated for One Show Interactive.
McCann Erickson India is in two finalist categories, Big Babool in the One Show (Single) category and Band Aid Washproof in the Poster (Campaign) category.
Observed Prasoon Joshi, Regional Creative Director (South & South-East Asia), McCann Erickson, “ I think that being shortlisted as a finalist for the One Show, and in two categories at that, is quite an honour in itself. At the One Show, you are pitted against the best of the best from across the globe. I owe it all to a bright and enthusiastic team comprising Rahul Matthew, Punit Kapoor and Group Creative Head Manish Bhatt.”
Contract too is in the running in two segments, both from its Mumbai office. The entries are its Submerged Hoarding creative for Fame Adlabs in the One Show (Single) segment and work for Dr. Pradumna Mamtora in the Design (Corporate Identity) category.
Said Rajeev Sabnis, Senior Vice-President, Contract, “We were a little disappointed by our showing at the Abbys this year, and making it as finalists in an awards ceremony as reputed as the One Show makes all the difference. There is evidently a great deal of disparity between an international jury and an Indian one. Maybe the standards used to evaluate quality work differ a good deal. Making it as finalists in two categories only vindicates our stand. And it highlights our capacity to produce quality work.”
Sabnis added that Contract owed this honour to its enthusiastic team consisting of Raj Nair, Ashutosh Karkhanis, Niranjan Kaushik, Devesh Desai and Preeti Rodericks. “We have some of the brightest minds in the business,” he commented.
Also from Mumbai, Lemon’s Design for work on Culture Curry is competing in the Corporate Identity slot. Euro RSCG Head Ishan Raina said, “There’s some exceptional design work that’s been taken on by Ravi Deshpande and his creative team at Lemon. It’s not surprising that Culture Curry is competing in the Corporate Identity slot in the One Show.”
O&M is riding into the finals with its Payal Jain Calendar for the Design (Single) category. Leo Burnett’s work for McDonald’s is a contender for the One Show (Single) for 600 lines or more and Ambience Publicis’ Flags campaign for Western Union Money Transfer is in the running among campaigns of 600 lines or less. Another contender from India in the One Show (Single) category is Brackets’ work for prayas.org.
Other Indian contenders include Emphasis Media, Bangalore - the lone entry from the South - for Kingdom Kids in the Outdoor & Posters (Single) category and Niket Parekh from Mumbai for Ashutosh Parikh in the Design (Corporate Identity) slot. In the POP and In-store (Campaign) category, Deepak Singh Dogra’s entry for Gillette India (Toys) from New Delhi is the only Indian finalist.
Last year there were 21 Indian entries at the finals, with the only metal being a bronze won by rmg david for its hoarding for WWF. Let’s hope May 11, 2005 is luckier for Indian metal hunters at the One Show.