141 Worldwide, the marketing services division of Bates India, has acquired two new businesses – the marketing services responsibilities for the Apeejay Surrendra Group, which includes their financial services division, and the Mani Group, a well-known real estate business house.
Said Abeer Chakravarty, Senior Vice-President, 141 Worldwide, “We are proud to be associated with the Apeejay Group, and are excited about being part of the upswing the Group is in. Mani Group is a very special partnership for us as it helps us entrench ourselves further in the booming value-added real estate business. Our unique capabilities at 141 Worldwide enable us to offer clients like Apeejay Surrendra Group and Mani Group comprehensive services to build their brands as well as drive customer business.”
Commenting on these two acquisitions, Anurag Hira, Executive Creative Director, 141 Worldwide, said, “Our resolve to add new business across categories we’re open in only reinforces our position as the only through-the-line outfit offering an array of creative marketing solutions .Our learning curve progressively has a great creative bent.”
Elaborating on choosing 141 Worldwide as their agency, Subesh Ray, Senior Vice-President and Head, Marketing, Mani Group, said, “We have been following the work of various agencies .We found the abilities of 141 Worldwide to be in line with our perception of communications. With a lot of expectations, we have identified 141 Worldwide to handle our account.”
141 Worldwide sources were, however, reluctant to give the account size.