Brand activation agency 141 Sercon has done senior level reconstitution of its Board. It has appointed Subhash Kamath, CEO and MD of Bates Asia in India, as its Chairman. Ranjan Kapur, Country Manager, WPP in India; Jeffery Yu, Chairman of Bates Asia; and Digby Richards, CEO, Bates Asia, have been appointed as Directors on the Board. Vijay Singh, Managing Director & CEO, and Rajesh Ghatge, Executive Director & COO, of 141 Sercon would continue to manage the operations of the organisation and report to the Board of Directors.
Jeffery Yu said, “Our vision is to be the undisputed expert in engaging consumers in and across ‘The Asias’. With our business and skill sets moving in the direction of becoming an interaction agency, 141 Sercon is a very strategic component to our offering. India is also a key market for us and success in India is crucial in strengthening our offering as an Asia specialist. With 141 Sercon’s expertise and solid track record in specialist areas such as B2B demand generation, analytics, digital outreach and brand related community development, we are also exporting their best practice to other 141 offices in the region.”
Digby Richards pointed out, “At Bates 141, we change mindsets and behaviour. One without the other is incomplete and short-lived. 141 Sercon closes the loop on our offer in India, and is crucial to our success in Asia as a whole. We are embracing new ‘interaction’ model where we’re not only playing at the top end of the ‘funnel’, where an idea might last a day, but extending our role in lead generation through to the shopper experience, where ideas pull people over the preference line.”
The reconstitution signifies the importance of rapidly growing marketing services industry across Asia with brands allocating larger percentages of their budgets towards these. With this Board reconstitution, 141 Sercon is mandated with further expansion of its existing portfolio across Asian markets and it will be able to leverage heavily from the international presence and expertise of the Group. The Board will provide thought leadership to the organisation, which would present it a larger perspective with their years of experience in building world-class brands across the world.
According to Subhash Kamath, “The traditional advertising agency model has really changed. It is no longer relevant or sufficient to depend only on growth through mass media advertising. Clients are asking for business solutions, not just advertising campaigns, and we are restructuring ourselves to provide that. Many agencies talk about this, even flash it in their credentials. But we’ve decided to walk the talk. 141 Sercon is a serious commitment, and we’re very ambitious about looking at a 40 per cent growth every year for the next few years.”
Vijay Singh said, “We are delighted to have Subhash, Ranjan, Jeffery and Digby on the 141 Sercon Board. These are strategic board appointments as their expertise and knowledge would greatly complement our existing high quality team, and we know we will be able to draw on their vast experience and impressive track records.”