The 12th edition of Goafest 2017 will be held from April 6 to April 8, 2017 at The Grand Hyatt, Bambolim. Organised by the AAA’s of I and The Advertising Club, Goafest 2017 is set to recognise successful brand stories, facilitating a progressive speaker line-up launching meaningful initiatives and curating an enhanced awards experience.
Ashish Bhasin, Chairman of Goafest 2017 & Vice President of Advertising Agencies Association of India (AAAI), said, “It is our endeavour to make Goafest 2017 more fascinating and rewarding for all stakeholders by providing an Enriching, Engaging and Entertaining festival experience. The objective is to offer learning enrichment to participants through thought- leadership platforms, engaging with them through debates and discussions forums on relevant and industry- imperative topics. Keeping up the spirit and ethos of the Abby Awards, the 3 day festival will also keep participants entertained though high decibel networking events. We are sure that the Goafest 2017 will help build synergies and add significant value to the learning curve of all participants”
Speaking about the speaker line-up, Nakul Chopra - President of AAAI, said, “Continuing to be the most impactful ideas-exchange platform for the industry, Goafest 2017 will consist of a great mix of world-class speakers and industry thought leaders. As in the previous years, we will continue to see representation from senior advertising and marketing professionals who will share their experiences and learnings. Our effort is towards providing an interactive platform for the 2500+ participants to listen and engage with the best the world has to offer on global advertising trends and ideologies.”
It is for the 10th year that AAAI and The Advertising Club will come together to deliver the Abby Awards, India’s premier awards in the field of advertising that celebrate creativity. Speaking about the awards Raj Nayak- President of The Advertising Club, said, “The initiatives introduced last year were widely appreciated by all the stakeholders and played a decisive role in establishing the preeminence of the festival and the awards. We will continue to follow the stringent standards and now well accepted norms for the Abby awards that makes it the most competitive and sought after awards in the industry”.
He further added, “This year the shortlisted ABBY’s will also be open for the industry to review through a seven-day window before the final judging round.”
The three-day festival will include the Industry Conclave to be held on Day 1 and the Knowledge Seminars on Day 2 and 3. Closing the Festivals will be the Leadership Summit to be held on April 8, 2017.
The award shows for various verticals are tentatively scheduled as April 6, 2017- Media & Publisher Abby Awards; April 7, 2017- Radio, Radio Craft, Design, Direct, Brand Activation & Promotion, Public Relations, Out of Home & Ambient Media, Print Craft, Branded Content & Entertainment & Broadcaster Abby Awards and April 8, 2017- Digital & Mobile, Print, Film, Film Craft & Integrated Advertising Abby Awards, Gender Sensitive, and Young Abby’s.