125 cc bikes control a market share
of 18 per cent of total motor cycle market.
Auto analysts in the country feel
that 125 cc variants of the executive segment (middle
segment) bikes will outnumber their 100/110 cc
counterparts in the segment in over one-and-a-half
At present, 70,000 bikes are sold in
125 cc segment compared with 2.4 lakh bikes in the
100/110 cc (executive segment) in a month. However,
the trend is likely to reverse in the near future.
Improved fuel economy from 125 cc
bikes compared with their 100 cc counterparts,
diminishing price differential between the two
segments and more variety as a result of entry of new
players would be the key factors that would drive the
125 cc segment ahead of 100 cc bikes.
“Today a Super Splendour (125 cc)
offers better mileage compared with Passion plus (100
cc),” said PS Sunder, general manager, (Marketing),
The 125 cc executive segment bikes
are priced at Rs 44-49,000 compared with their 100 cc
counterparts at Rs 41-43,000.
Super Splendor, Glamour, Discover
(125), Prima, and Victor GLX are major names in the
125 cc executive segment. Splendor, Passion Plus,
Discover (112), LML Freedom (110) and Victor GX (110)
are the bikes in the 100/110 cc segment.
“In about three years after its
entry, 125 cc bikes control a market share of 18 per
cent of the total motor cycle market in the country.
The segment has potential to beat the 100cc/110 cc
bikes in volumes,” said KS Grihapati, general manager,
(Marketing), Bajaj Auto.
Understanding the trend, Honda Motor
Cycles and Scooters India (HMSI) and Suzuki have
decided to give more focus on 125 cc segment.
Honda, recently launched its
executive 125 cc variant, Shine, priced at Rs
45-47,000. The company has plans to launch one more
125 cc bike and another 100 cc bike.
“125 cc would be our focus area as
we do feel that the segment would outnumber the 100 cc
segment in volumes by 2008 when more 125 cc models
would have entered the Indian market,” said senior
officials in HMSI.