Top Story


Home >> Advertising >> Article

11th Edition of the Pepper Creative Awards to be held in May

Font Size   16
11th Edition of the Pepper Creative Awards to be held in May

Pepper Creative Awards Trust has announced the 11th Edition of the Pepper Creative Awards, the largest creative awards in South India and the second largest in India. Call for entries have been sent to all ad agencies, production houses, printers, and photographers in South India. A panel of eminent personalities from India’s creative world will evaluate the entries for Pepper-2017. The last date for the receipt of entries is April 5, 2017.

“We are expecting more than 2,000 entries for the competition which has become a stepping stone for the creative fraternity from this part of the world to take part in other major peer-reviewed national and international competitions,” said K Venugopal, Chairman, Pepper Trust. All leading advertising agencies from South India will take part in Pepper-2017, a unique event when luminaries from South Indian creative fraternity come to a single platform, evaluating and celebrating the success and challenges in a professional manner, he added.

Prathap Suthan, the mentor of Pepper Awards and Managing Partner of Bang in the Middle, New Delhi, said, “While we create great films, music and art that are the best in the country, our advertising is far below our potential. Pepper awards are an opportunity for our advertising professionals to showcase their talent to the national audience since it is judged by a team of the finest jury who have judged at the Goafest, Cannes etc…”

Suthan has played a vital role in bringing Pepper Awards to its current leading position in South India. He has judged many international and Indian creative awards, including the Cannes, Clio, Goafest etc. His major creations include the Incredible India, India Shining campaigns, and more.

He said they would like to see Pepper Awards become Kochi’s premier event like the Kochi Biennale.

The competition will be open to categories such as Agency of the Year Award, Advertiser of the Year, Art Director of the Year, Copywriter of the Year, Special Jury Award, Campaign of the Year, Press Campaign, TV Commercial, Corporate AV, Outdoor, Radio, Interactive – Web-Based, Viral, Film Craft, POP, Direct Mailer, Photography, Packaging, Logo Design, Unpublished Works, PR, and Promos.

Pepper 2017 entries will be judged by an eminent panel of jury comprising Prathap Suthan, KV Sridhar ‘Pops’, and Santhosh Padhi. The award ceremony is scheduled for the first week of May 2017.

“Unlike yesteryears, to get maximum participation from Kerala agencies, we have added more categories under the Kerala section this year, such as Jewellery, Real Estate, Textile, Hospitality, Ayurveda, Media, Animation, Automobile, Healthcare, Public Service, Home Appliances, Financial, Cinema, Retail (Malls and Supermarkets), etc,” said R Madhava Menon, Chairman, Pepper Awards 2017.

The winners will be presented with Gold, Silver, and Bronze awards and certificates.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Videocon D2H and Hindustan Lever continue to dominate BARC's Top 10 Brands and Top 10 Advertisers for week 45

The series will be telecast on SONY TEN 1 channels with English commentary and on SONY TEN 3 channels with Hindi commentary

The new TVC, which is created by Dharma 2.0, is a step towards keeping cities and surroundings clean