Top Story

e4m_logo.png

Home >> Advertising >> Article

ZenithOptimedia bags media duties of Junglee Games

03-February-2015
Font Size   16
 ZenithOptimedia bags media duties of Junglee Games

ZenithOptimedia (ZO) has bagged the media duties for Junglee Games, following a multi-agency pitch.

The mandate covers all aspects of the brand’s media planning, advisory and buying across print, TV, digital and outdoor. The high-intensity multimedia campaign will start this month.

“This is a significant win for ZO with the tech and mobile sector gaining momentum in the overall advertising space. It is indeed a matter of pride for us to be partnering with Junglee Games,” said Hari Krishnan, Managing Director, ZenithOptimedia.

Satya Mahapatra, CMO of Junglee Games, said, “We are glad to partner with ZenithOptimedia who have demonstrated excellent understanding of the internet and mobile audiences. I am sure this will go long-way in the success of our brands.”

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video