Vserv, a leading mobile marketing platform across emerging markets, on Tuesday announced a new business evolution and accompanying partnerships, all designed to lead the smart data revolution. With this, Vserv aims to emerge as one of the leading companies that augments user profiles by connecting them with multiple sources like telcos, apps, offline partners and data management platforms (DMPs), to derive smart data.
Through its proprietary algorithm and 500 million+ unique user profiles, Vserv has created actionable user personas and identifies intent signals in real-time. With data on over 50 per cent of the mobile internet users across emerging markets, Vserv is empowering marketers, app developers, telcos and data providers to derive sharper results. In a test campaign integrated with Vserv Smart Data™, a leading mobile top-up company witnessed a 5X increase in conversion rate.
According to a company statement, Vserv is the only company to have inked partnerships with key telcos in emerging markets like Vodafone, Airtel, Aircel, Globe, Mobifone, and RobiAxiata to accelerate these offerings. This collaboration with telcos will help revolutionize mobile marketing in emerging markets.
“The businesses of tomorrow will all operate on the simple premise of data – and the smarter that data is, the sharper the results will be,” says Dippak Khurana, Co-Founder and CEO, Vserv. “Leveraging Vserv Smart Data™, marketers are already seeing over 5X growth in the conversion rate. We estimate the Smart Data opportunity entailing e-commerce, in app purchases, mobile operators and mobile advertising to be a USD 260 billion industry currently, across emerging markets alone. Vserv is uniquely positioned to spearhead this revolution and our aim is to have 1.2 billion unique user profiles by 2016,” he added.
Current mobile ad systems expose most ads to people with little-to-no interest. With smart data, Vserv combines user personas with real-time intent signals to show most relevant ads to users. Vserv Smart Data™ will enable marketers to drive better results, telcos to benefit from increased ARPU, and app developers to provide relevant ads. On the other hand, data partners will generate more revenues as Vserv will connect their valuable data with Vserv Smart Data™ for scalable data monetization opportunities.