Vizeum India, a Dentsu Aegis Network company, has been appointed as the media AoR for Jet Privilege Pvt. Ltd (JPPL), a specialized loyalty and rewards management company. This comes close on the heels of their announcement last week about the Hindware business moving to Vizeum.
JetPrivilege which doesn’t need any introduction among consumers in the Indian market place is one of the most robust and well managed loyalty and rewards programme in the country today. With over 100+ engaged programme partners across 10 categories, the JetPrivilege programme is constantly looking at opportunities as to how it can enrich the lives of its members and add value to all its programme partners. As JPPL is looking at growing its business innovatively, Vizeum has been brought on board as strategic consultants in the area of tangible consumer connections.
Speaking of the appointment, Manish Dureja, Managing Director, JPPL, said “JetPrivilege is pleased to be associated with Vizeum, a leading global media agency and we are confident that they will add value to our business.”
Commenting on the win, S Yesudas, Managing Director Indian Subcontinent, Vizeum said “It is an absolute honor for us to be working with a fast growing company like JetPrivilege. Vizeum is an experience-to-believe-it agency. Our DNA is to delight our clients. JPPL-Vizeum relationship is not limited to the core deliverables of a media agency. We are eager to add a lot more value to the overall business of the client. This business will be handled out of our Mumbai Office under the leadership of Samarjit Rajkumar, Executive Vice President, Vizeum.
Vizeum is a young, hungry and dynamic media agency brand, part of the Dentsu Aegis Network. Headquartered in London. Vizeum operates in 55 countries with the philosophy of creating consumer connections for brands that can count