Vizeum India, the media communication specialist from the Dentsu Aegis Network, which added Hindware and Jet Privilege to its media kitty a fortnight ago, has added another client. Vizeum has been named the media AOR for VGP Universal Kingdom, a Chennai-based family amusement park, after a thorough assessment.
The concept of amusement parks and beach resorts, which were only popular in foreign Countries until a while back, was brought into India by the visionary VG Paneerdas in the year 1975. He created VGP Golden Beach, located on the East Coast Road in Chennai. Currently with more than 40 rides, including the first of its kind in India – the family roller coaster ride, the mixer ride, the Top Gun from all over Europe and the United States and a themed water park – the latest addition, VGP is clearly a top rung tourist attraction to watch out for.
Speaking of the appointment, VGP Ravidas, Managing Director, VGP Universal Kingdom said, “Fun is a Serious Business and we have been looking for a media partner who understands this balance. We found Vizeum perfectly fitting the bill. I feel they have the right wherewithal to work with us in fulfilling our future ambitions. We look forward to a long and fruitful relationship with Vizeum.”
Commenting on the win, S Yesudas, Managing Director Indian Subcontinent, Vizeum said, “We are grateful to the VGP Universal Kingdom management for finding a partner in Vizeum. We will have fun together in working on this assignment while we seriously help the park move forward in consumer engagement and growth. This business will be handled out of our Chennai office, under the leadership of SubhasWarrier, VP, Vizeum, South.”
Vizeum is a young, hungry and dynamic media agency brand, part of the Dentsu Aegis Network. Headquartered in London, Vizeum operates in 55 countries with the philosophy of creating consumer connections for brands that can count.