SureWaves MediaTech today announced its association with Hansa Research, the country's premier independent media audit agency, to carry out Third Party Audit and Validation of the entire SureWaves Spot TV Network.
SureWaves MediaTech is a media convergence pioneer, aggregating television audiences on diverse and fragmented cable and satellite channels in the country.
The association of Hansa Research with SureWaves Spot TV Network is likely to cause a major shift in media buying on television.
The Third Party Audit and Validation of SureWaves Spot TV Network by Hansa Research will cover random physical verification of technology deployment at channel studios and online audit and validation of SureWaves ADEX Logs with live monitoring of channels.
“We are excited to be a part of this endeavour and believe in the potential of new age media platforms. Coming from an audience research background, we knew large audiences are available on Cable TV Channels. SureWaves Spot TV Network tries to address the industry-level problem of adding to supply side of audiences for advertisers and media agencies,” said Srinivasan Raman, Executive Director of Hansa Research.
Rajendra Kumar Khare, Chairman and Managing Director of SureWaves, said, “SureWaves Spot TV Network today offers large and diverse audiences across the country in market-based clusters. Advertisers and media agencies have shown tremendous faith and commitment towards our initiative. To further increase the trust and confidence levels, we felt that opening of the technology behind SureWaves Spot TV Network to third party audit and validation by a reputed research agency like Hansa is a logical step forward. The industry we operate in has many unorganised aggregators and we felt this could be one step to create Gold Standard for our offering. This will also help our channel partners understand our commitment towards the industry.”
SureWaves has been a game changer in television advertising, helping brands reach out to a vast, diverse and untapped audience in a cost-efficient manner with its flagship solution – SureWaves Spot TV Network. With the help of its innovative and patented technology, SureWaves has aggregated over 450 television channels on its digital platform offering around 90 million households across 29 states in India.
SureWaves Spot TV Network has over 100 national advertisers and is seeing a tremendous growth in commitment levels from sectors such as FMCG, Cellular Phone Services, Online Retail, Personal Healthcare, Automobiles and BFSI. A large thrust of this spend is coming from brands who are targeting the bullish demand in tier 2 and 3 cities of the country.
Hansa Research is a full-service global market research agency, conducting market research in 77 countries with offices in India and US. The agency specialises in media, telecom, financial services, consumer products and technology spaces and its flagship offerings include BrandScan, ACT and Empower. With an array of packaged and custom options, Hansa is widely regarded as an agency that has pioneered in using technology to address problems faced by the MR industry in India, thereby delivering reliable data quality and valuable insights to clients.