Sunita Rajan is joining CNN International Commercial’s executive team as the head of Advertising Sales in Asia Pacific region under Chief Commercial Officer Rani R Raad. Rajan, who joins office from March 2015, will facilitate CNN’s business growth trajectory in the Asia Pacific region.
Rajan, whose latest assignment was with BBC Worldwide as Executive Vice President-- Advertising Sales (Asia Pacific), will oversee an extensive client base across the Asia Pacific region and will lead teams based across five offices in Hong Kong, Singapore, Tokyo, Delhi and Mumbai as well as a network of representatives across Asia. She will also be part of Raad’s management team, which guides the brand’s international commercial strategy.
Rajan’s focus will be on overseeing strategic relationships and brand partnerships across the Asia Pacific region. She will also oversee strategy to drive advertising revenue for CNN’s global portfolio of multi-platform products among Asia Pacific advertisers.
“Sunita’s wealth of experience, coupled with her dynamic leadership style, will be a huge asset to CNN as we look to continue our growth path in the Asia Pacific region,” said Raad. “Her expertise fits perfectly with CNN’s multi-platform offering and she is equipped to take CNN’s long-standing commercial success in the region to the next level. She will undoubtedly prove a valued colleague to the entire Asia business across the spectrum of our commercial activity in the region where CNN continues to enjoy a leadership position,” Raad added.
Rajan said, “This is a great opportunity to build further growth for the global news leader across its extensive portfolio of TV and digital products in a region as exciting and dynamic as Asia Pacific. I am looking forward to taking up this new role of working with such a talented team.”
In her new role, Rajan will be supported by Sonali Chatterjee, Stacey Rabsatt, Atsushi Saito and Sally Young-- directors for South Asia, South East Asia, Japan and North Asia (including New Zealand and Australia), respectively.
In a career spanning 25 years, Rajan has worked with Star Television, News Television (India) and BBC Worldwide.
Rajan joins CNN as the news provider continues to invest in all its platforms, including the recently re-launched CNN.com and a suite of additional business programming for its international audiences. Its leadership position in digital, social and mobile news and information sits alongside the unrivalled TV offering, which reaches over 385 million households across the world.
“In welcoming her to my international executive team, I know Sunita will help shape our success beyond her role as a senior ambassador for business in Asia Pacific,” said Raad. “Her drive and expertise will help further establish CNNI Commercial as the go-to home of innovative commercial propositions for those wanting to engage with our unique global audience across multiple platforms,” added Raad.
Rajan is another senior-level appointment to Raad’s executive management team since CNNI Commercial’s formation two years ago. In February 2013, parent company Turner International had decided to align all of CNN’s international commercial activity - spanning advertising sales, content sales, affiliate relations, out of home distribution, business development, marketing and research – into a single operation under Raad’s leadership.
CNNI Commercial oversees a global portfolio of world-class advertisers after a significant period of client retention and growth. It manages a dynamic content sales, affiliates and hotel business and has recently announced innovative marketing initiatives to increase CNN’s reach to new audiences, including the recent opening of CNN Traveller Café in Abu Dhabi.