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Ogilvy announces 2nd edition of ENVY Awards

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 Ogilvy announces 2nd edition of ENVY Awards

Judged by the biggest names in advertising, who aren’t working at Ogilvy, the second edition of the ENVIES will award the 25 most enviable pieces of work from the entire body of work that Ogilvy India produces in a year.  The second edition will be held on 3rd November, 2014.

The first edition of Envies saw 35 campaigns being recognised across categories such as Film, Radio, Outdoor, Digital, Design, and Print. The Awards ceremony was held in Mumbai on December 16, 2013. In its inaugural edition also, Ogilvy had an external jury for the Envies, which included Agnello Dias (Taproot), Raj Kamble (StrawberryFrog), Sajan Raj Kurup (Creativeland Asia), Ashish Chakravarty (Contract), Arun Iyer (Lowe), Akshay Kapnadak (McCann Erickson), Malvika Mehra (Grey), Josy Paul (BBDO), Sonal Dabral (DDB Mudra), and V Sunil (Wieden+Kennedy).

Piyush Pandey, Executive Chairman & Creative Director, Ogilvy South Asia said, “The Envies are rewards where we raise the bar beyond any other standard in the industry. Twenty-five best pieces of work are awarded regardless of category and media. There is no easy way out.  Stalwarts from the best creative team measure up against each other with the sole purpose to raise our standards so that we deliver even better to our clients in the year ahead. And these are truly unique because a set of the best minds from the industry judge the entire body of work together. It is not a jamboree of 150 judges who may or may not be capable of identifying the best ideas.”

On the difference between last year’s and this year’s Envies, Pandey said, “Difference in the Envies this year will be the work reviewed will be one year and not eighteen months like last year. The competition is going to be tougher, as there will only be 25 Envies given away this year.”

On not participating in Goafest, Pandey said, “We have not cast in stone that we will not participate in Goafest, if they clean up their act we will. Ogilvy will participate in any awards that are meaningful.”

The ENVY jury:
KS Chakravarthy (Chax),  Vikram Gaikwad,  Raj Kamble (StrawberryFrog), Josy Paul (BBDO), Bobby Pawar (Publicis), Arun Iyer (Lowe Lintas), Malvika Mehra (Grey Worldwide), Rahul Mathew (DDB Mudra West) and Ashish Chakravarty (Contract)

In its second year, it’s going to be a bigger show with speakers from various creative fields sharing their wisdom.

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.