Top Story


Home >> Advertising >> Article

iProspect Communicate 2 wins AEGON Religare's social media account

Font Size   16
 iProspect Communicate 2 wins AEGON Religare's social media account

iProspect Communicate 2, the global digital performance agency from Dentsu Aegis Network (DAN), has won an additional mandate to optimise social media platforms (SMO) for AEGON Religare.

The agency already handles the SEM (search engine marketing) and SEO (search engine optimisation) domains for the life insurance company -- a joint venture between AEGON, Religare and Bennett, Coleman & company.

“We understand the impact that social media has on our brand and reputation. It is a very powerful way to engage our customers and prospects in an authentic and useful manner. In iProspect, we have found the right match since the agency has been doing well on our performance campaigns. We are sure they will do the same with social media as well. The holistic approach will ensure uniformity in messaging across the digital space and engage customers in a manner that creates the maximum impact,” said Yateesh Srivastava, Chief Operating Officer, AEGON Religare.

Vivek Bhargava, CEO of iProspect Communicate 2, said, “We are glad to deliver our expertise to AEGON Religare in the social media domain, after a successful stint in both SEO and SEM. We have some ambitious plans for the SMO activities of the account and look forward to strengthening our business bond by executing these plans and exceeding the expectations.”

iProspect Communicate 2 specialises in result-driven campaigns and comprises a team of certified digital and social media marketers. It aims at engaging and connecting with users across various social media platforms. The account will be handled from the agency’s Mumbai office, thus ensuring complete integration of AEGON Religare campaigns across the digital space.


NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve