iProspect Communicate 2, the global digital performance agency from Dentsu Aegis Network (DAN), has won an additional mandate to optimise social media platforms (SMO) for AEGON Religare.
The agency already handles the SEM (search engine marketing) and SEO (search engine optimisation) domains for the life insurance company -- a joint venture between AEGON, Religare and Bennett, Coleman & company.
“We understand the impact that social media has on our brand and reputation. It is a very powerful way to engage our customers and prospects in an authentic and useful manner. In iProspect, we have found the right match since the agency has been doing well on our performance campaigns. We are sure they will do the same with social media as well. The holistic approach will ensure uniformity in messaging across the digital space and engage customers in a manner that creates the maximum impact,” said Yateesh Srivastava, Chief Operating Officer, AEGON Religare.
Vivek Bhargava, CEO of iProspect Communicate 2, said, “We are glad to deliver our expertise to AEGON Religare in the social media domain, after a successful stint in both SEO and SEM. We have some ambitious plans for the SMO activities of the account and look forward to strengthening our business bond by executing these plans and exceeding the expectations.”
iProspect Communicate 2 specialises in result-driven campaigns and comprises a team of certified digital and social media marketers. It aims at engaging and connecting with users across various social media platforms. The account will be handled from the agency’s Mumbai office, thus ensuring complete integration of AEGON Religare campaigns across the digital space.