iPay has tied-up with Value 360 Communications, a PR agency, to transform how institutions and masses understand the brand.
The PR agency will be responsible for directing the media relations and communications strategy of iPay.
“We are excited about the partnership and looking forward to working with Value 360 Communications to build a powerful communications strategy and drive our brand ahead. We have a goal to reach out to people who exist beyond the internet and empower them with the unique iPay e-commerce POS and network,” said Krishna Lakamsani, Founder and CEO of iPay.
Kunal Kishore Sinha, Founder and Director-Business Development at Value 360 Communications, said, “Branding is the core competency of our agency and we are thrilled to join hands with iPay. We are looking forward to position the brand as a pioneer in e-inventory that connects consumers to e-sellers through local retailers and promote the company’s one-of its kind transaction system thereby, transforming it into a market leader.”
The agency will be responsible for fostering the brand through strategic communications and spread its presence to the major Tier I, II and III cities of the country. The outreach will consist of a strategic mix of media relations, social media engagement, content creation, influencer engagement and industry events support.