Fastrack and its well-known battle cry Move On have grown to be synonymous and believe that it is absolutely fine to be constantly inconsistent. The brand, as always, has a disregard for what is considered acceptable behaviour and has now taken on another expression of this irreverence in their latest outdoor campaign.
In its latest campaign, Fastrack uses a straight forward line, ‘Sorry for what?’ to defy the norm and portray an unapologetic disregard for what is considered mainstream style and lifestyle. The campaign’s bold visuals say to hell with the stone-cold painted faces and perfect bodies. Here are a bunch of youngsters who are making their own lifestyle choices.
Be it a desire to shave one’s head or a unique preference to sport underwear that is stereotyped for the opposite gender…these youngsters clearly don’t care what others think. And if you can’t handle them, well, they really don’t care. Just don’t expect them to apologize for anything!
In true Fastrack style, the campaign will hit billboards across the country with bold, eye-catching visuals that showcase products of all categories under the unified campaign theme. The products include the latest watches, backpacks, sunglasses and helmets for both guys and girls.
Campaign duration: 15th December to 14th January 2015
Lead media: Outdoor
Support media: Print (select cities)
Creative agency: L&K Saatchi & Saatchi
Outdoor agency: Milestone
Media agency: Maxus
Categories: Watches, Bags, Sunglasses and Helmets