Atlas, Facebook’s ad-serving and measurement platform that allows brands to reach out to people across multiple devices, has announced a global partnership with Havas Media Group. The deal will focus on the US and Western Europe and see the communications network offering the ad server to its clients during 2015.
The partnership will see Havas Media Group offering Atlas to clients across Latam (Q2), the Middle East (Q3) and APAC (Q4). Havas Media Group is the first company to announce a partnership with this scale and geographical focus.
The connection of Atlas with Havas Media Group’s Artemis data platform gives clients the opportunity to track all interactions people have with a brand up to (and beyond) the point of purchase, as they experience a variety of brand messages across all media.
“Havas Media Group has spent the last 15 years investing in market, leading data-driven solutions through Artemis, its proprietary data platform. This partnership, coupled with our clients’ data, will enable us find how people are interacting with brands and purchasing products as they travel across devices,” said Dominique Delport, Global Managing Director at Havas Media Group.
Delport added, “We have been working with the Atlas team since June 2014 and are delighted that we have partnered with a platform that can take our analysis beyond previously limiting cookie-based offers. It will allow us to filter, clean and manage data with unprecedented granularity. This relationship with Atlas, including our participation as a member of the Atlas Product Council, will enable us to offer the best in class, tech-neutral solutions for our clients.”
Erik Johnson, Director of Atlas, said, "This is a great step for Atlas and Havas Media Group, bringing the power of people-based marketing to more brands in more countries. Havas Media Group has been a supporter of our approach that helps brands reach people across devices and publishers. The geographical focus and depth of potential client absorption makes this partnership significant for the industry."
The partnership takes immediate effect with more Havas Media Group clients expected to work with the new platform in coming months.