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Gunn Report 2014: USA retains top slot of most awarded country

30-January-2015
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 Gunn Report 2014: USA retains top slot of most awarded country

The Gunn Report, the global index for creative excellence in advertising, has released its 2014 report. The report encapsulates the overall performance of the world of advertising last year based on the results of 45 global, regional and national creative award contests.

According to the 2013 report, India had ranked ninth, while USA was adjudged as the most awarded country. Five Indian agencies had featured in the report -- McCann Worldgroup (Mumbai), Taproot India (Mumbai), JWT (Mumbai) and Leo Burnett (Mumbai and New Delhi), Ogilvy & Mather (Mumbai). However, no agency has made it to the report this year.

“Creativity can be measured by awards. We have analysed the results of the most important creative award shows around the world to bring insight, commentaries and rankings – valuable data for the ever-evolving advertising industry to achieve greater heights,” said Donald Gunn, Founder of The Gunn Report.

The Gunn Report 2014 guest editor is Malcolm Poynton, newly appointed Global Chief Creative Officer of Cheil Worldwide. Poynton has contributed his personal commentary on the report and awards tables. Besides, he has been involved in the selection for The Showreel of the Year. “The Gunn Report brings all the chaos and confusion of the seemingly endless award show calendar into sharp focus to give us the bigger picture of what’s hot and who’s behind it. Here you will find the best ideas made for clients that know the worth of a well-executed creative idea,” he said.

The ranking tables and accompanying commentaries are available at www.gunnreport.com. The winning work, as well as the 100 commercials appearing on the Showreel of The Year will follow shortly. The Gunn Report Book and Showreel of the Year 2014 DVD will be available in mid-March and will include the results of The Gunn Report for Media 2014.  

Highlights from the 2014 Gunn Report include:

Most Awarded Film Commercial in the World

1.  Volvo Trucks, 'The Epic Split', Forseman & Bodenfors (Gothenburg)
2. Harvey Nichols Christmas, 'Sorry I Spent It On Myself', adam&eveDDB (London)
3. New Zealand Transport Agency, 'Mistakes', Clemenger BBDO (Wellington)

Most Awarded Print / Out-of-Home Ads and Campaigns in the World

1. Fiat/Don't Text And Drive, 'Letters' campaign, Leo Burnett Tailor Made (São Paulo)
2. Guinness Draught In A Bottle, 'Un-Cinq' campaign, BBDO Proximity (Singapore)
3. British Airways, 'The Magic of Flying', OgilvyOne Worldwide (London)

Most Awarded Digital Ads in the World
1.  Honda Internavi, 'Sound of Honda - Ayrton Senna 1989', Dentsu (Tokyo)
2. Volvo Trucks, 'The Epic Split', Forseman & Bodenfors (Gothenburg)
3. Volvo Trucks, 'Live Test Series', Forseman & Bodenfors (Gothenburg)

Most Awarded All Gunns Blazing in the World
1. Volvo Trucks, 'Live Test Series', Forsman & Bodenfors (Gothenburg
2.  ABTO/Brazilian Organisation of Organ Transplant, 'Bentley Burial', Leo Burnett Tailor Made (São Paulo)
3. Honda Internavi, 'Sound of Honda - Ayrton Senna 1989', Dentsu (Tokyo)

Most Awarded Campaign Across All Gunn Report Media
1. Honda Internavi, 'Sound of Honda - Ayrton Senna 1989', Dentsu (Tokyo)
2. Harvey Nichols Christmas, 'Sorry I Spent It On Myself', adam&eveDDB (London)
3. Volvo Trucks, 'Live Test Series', Forsman & Bodenfors (Gothenburg)

Most Awarded Agencies in the World
1. Forsman & Bodenfors (Gothenburg)
2. Dentsu (Tokyo)
3. adam&eveDDB (London)

Most Awarded Agencies in Digital in the World
1. Forsman & Bodenfors (Gothenburg)
2. Dentsu (Tokyo)
3. Clemenger BBDO (Sydney & Melbourne)

Most Awarded Networks in the World
1. BBDO
2. DDB
3. Leo Burnett

Most Awarded Countries in the World
1. USA
2. UK
3. Brazil

Most Awarded Advertisers in the World
1. Volvo
2. Volkswagen
3. Honda

Most Awarded Production Companies in the World
1. MJZ (Los Angeles, London, New York)
2. Folke Film (Stockholm)
3. Outsider (London)

Most Awarded Directors in the World
1. Andreas Nilsson (Sweden)
2. James Rouse (UK)
3. Steve Ayson (Australia, USA, Italy)

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