BARC’s Top 10 Advertisers under Across Genres category for the week 52 (December 24-30) saw FMCG players Hindustan Unilever and Patanjali topping the list again with 86,817 and 33,381 insertions respectively. Meanwhile Airtel Cellular Phone Service reinstated its first spot in Top 10 Brands with 13,078 insertions after giving it away to Sahara India Life Insurance the previous week.
In the Top 10 Advertisers list Brooke Bond Lipton India Ltd and Ponds India moved up from previous week’s eighth and ninth to third and fourth with 22,430 and 19,576 insertions respectively.
ITC Ltd also showed a similar pattern as it climbed up to fifth spot with 19,355 insertions.
Cadbury India and Coca Cola India are the new entrants fetching in sixth and eighth spots with 18,472 and 14,997 insertions respectively.
Smithkline Beecham and Procter & Gamble suffered blows as they slipped to seventh and ninth spots putting in 16,642 and 14,375 insertions respectively.
Bharti Airtel maintained its tenth spot with 13,916 insertions.
BARC’s Top 10 Brands list saw new players in FMCG and telecom sector. Cadbury Dairy Milk Silk, Fair and Lovely and Surf Excel Easy Wash entered at third, eighth and tenth spot putting in 9285, 6217 and 6040 insertions respectively.
Jio Digital Life and Vodafone Super Plans joined the above at fourth and fifth positions with 8189 and 7430 insertions respectively.
Another new entry was made by DTH player Dish HD Plus at seventh spot with 6778 insertions.
Meanwhile Sahara India Life Insurance slipped to second spot with 12,992 insertions.
Dominos Quattro Formaggi Burst moved up to sixth spot with 7138 insertions.
Cadbury Fuse held on to its ninth spot with 6214 insertions.