FMCG biggies HUL and Patanjali lead BARC charts as top advertisers in week 52
BARC’s Top 10 Advertisers under Across Genres category for the week 52 (December 24-30) saw FMCG players Hindustan Unilever and Patanjali topping the list again with 86,817 and 33,381 insertions respectively. Meanwhile Airtel Cellular Phone Service reinstated its first spot in Top 10 Brands with 13,078 insertions after giving it away to Sahara India Life Insurance the previous week.
In the Top 10 Advertisers list Brooke Bond Lipton India Ltd and Ponds India moved up from previous week’s eighth and ninth to third and fourth with 22,430 and 19,576 insertions respectively.
ITC Ltd also showed a similar pattern as it climbed up to fifth spot with 19,355 insertions.
Cadbury India and Coca Cola India are the new entrants fetching in sixth and eighth spots with 18,472 and 14,997 insertions respectively.
Smithkline Beecham and Procter & Gamble suffered blows as they slipped to seventh and ninth spots putting in 16,642 and 14,375 insertions respectively.
Bharti Airtel maintained its tenth spot with 13,916 insertions.
BARC’s Top 10 Brands list saw new players in FMCG and telecom sector. Cadbury Dairy Milk Silk, Fair and Lovely and Surf Excel Easy Wash entered at third, eighth and tenth spot putting in 9285, 6217 and 6040 insertions respectively.
Jio Digital Life and Vodafone Super Plans joined the above at fourth and fifth positions with 8189 and 7430 insertions respectively.
Another new entry was made by DTH player Dish HD Plus at seventh spot with 6778 insertions.
Meanwhile Sahara India Life Insurance slipped to second spot with 12,992 insertions.
Dominos Quattro Formaggi Burst moved up to sixth spot with 7138 insertions.
Cadbury Fuse held on to its ninth spot with 6214 insertions.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions
Perfumes are invisible and these new ads from Skinn create a story out of this
New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking