The winners of the 2014 LIAs are announced and results are posted online and can be accessed on the LIA website. The judges have calculated the six ‘Of the Year Award’ winners and a full winners list has been published which breaks down the Gold, Silver and Bronze winning entries in each of the fifteen categories, including the winners of the six Grand LIAs.
Among Indian entries, Creativeland Asia won Silver for MTS Internet Baby in Music & Sound Category for subcategory Music Adaptation – Song. O&M India won Silver Award in Public Service/ Social Welfare subcategory in Non-Traditional Awards category for Message Barter campaign done for The Akanksha Foundation.
BBDO is awarded the Network of the Year title for the third time in four years, having also picked up the award in 2011 and 2012. David Lubars, BBDO’s Global Creative Director, says, “The London International Awards is a competition we respect a lot; we’re honoured and humbled.”
The Agency of the Year award goes to adam&eveDDB London whilst Serviceplan Munich pick up the Independent Agency of the Year award.
Alex Schill, Chief Creative Officer and Founding Partner of Serviceplan, says, “In the name of the whole agency, I am amazingly proud to be announced ‘Independent Agency of the Year’ at LIA. I respect LIA as one of the most important festivals in the world, not only because of the quality of work entered from all around the globe, but also due to its fantastic line up of jurors every year.”
Having picked up the award last year, Eardrum Australia have again won the Radio & Audio Company of the Year award. Ralph van Dijk, Founding Creative Director of the Sydney based company, says “To receive this award from LIA two years running is a wonderful honour for the Eardrum Australia team. We've worked on some truly ground-breaking projects with fantastic clients from all corners of the globe. We’re so grateful for these opportunities and look forward to exploring new territory on the medium we love."
MPC have won the Post-Production Company of the Year award. Graham Bird, Managing Director of MPC Advertising, says "Our business is about achieving spectacular visual experiences across a range of platforms, and we have been fortunate enough to work with some great directors and agencies that have given us a chance to do some really outstanding work. Thanks to LIA and the jury, we are delighted to have received this award."
This year’s Production Company of the Year award goes to MJZ. Executive Producer Debbie Turner comments, "We're delighted for our work to be recognised by our piers within the industry."
As well as picking up the Agency of the Year award, adam&eveDDB have won Grand LIAs for two of their projects; ‘Bear&Hare’ for John Lewis (TV/Cinema/Online Film) and ‘Sorry I Spent It On Myself’ for Harvey Nichols (Integration).
Ben Priest, Co-Founder and Executive Creative Director of the company, says “2014 has been an incredible year for us and Agency of the Year at the LIAs – plus two Grand LIAs – is a fabulous way to finish. The jury assembled to judge the show was absolutely world class. For them to award Grand LIAs to both Harvey Nichols and John Lewis is a real honour.”
OgilvyOne London have won a Grand LIA for their British Airways ‘Magic of Flying’ Billboard entry, whilst Dentsu Inc.’s ‘Sound of Honda/Ayrton Senna 1989’ for Internavi is awarded a Grand LIA in the Digital category.
OgilvyOne Worldwide Creative Directors Emma de la Fosse and Charlie Wilson have said “This is fantastic news and is a huge pat on the back for a small team of people that put a massive amount of effort into making this happen.”
Dentsu’s Kaoru Kanno says, “I am delighted to receive such a wonderful award as this. I would like to express my thanks to everyone who has built this magnificent project with me, especially those from Honda. As a person engaged in the world of advertising, I couldn’t be happier to have helped convey the mind, heart and technology of Honda in the most wonderful form possible. Finally, I’d like to dedicate this award to Ayrton Senna who took pole position with Honda again after 24 years.”
Marcel Paris pick up a Grand LIA in the Non-Traditional category for their ‘Inglorious Fruits and Vegetables’ campaign for Intermarché and Creative Artists Agency is awarded a Grand LIA in TV/Cinema/Online Film – Music & Sound for ‘The Scarecrow’ for Chipotle Mexican Grill.
Executive Creative Director, Dimitri Guerassimov says, “It’s a glorious award for such an inglorious, ugly, ridiculous, hideous, grotesque, weird, disfigured campaign, and for a very courageous brand. And of course: don’t forget to eat five a day.”
The top performing nation at this year’s LIAs is the United Kingdom, who edged the United States and Germany who are second and third, respectively. Australia in fourth and Canada in fifth make up the rest of the top five.
Commenting on the judging, Ari Halper, Grey New York’s Executive Creative Director says, “When you judge a show like LIA, you quickly realise how many incredibly smart, talented people there are in the world. I consider myself to be a highly opinionated person for better and for worse, but found myself truly swayed by many of the brilliant articulated cases made both for and against work. I am honoured to have sat in the same room with such a great group, the young creatives included, because many of the points made by them were as astute as any.”