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Contract Advertising wins creative duties of NR Group's Lia & Iris

08-August-2016
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Contract Advertising wins creative duties of NR Group's Lia & Iris

Contract Advertising is on an account-winning spree. The agency has bagged the creative duties for Lia and Iris, from the portfolio of the NR Group.

While Lia belongs to the Cycle Agarbatti division, Iris is a part of Ripple Fragrances division of the group.

Arjun M. Ranga, Partner, NR Group, & Managing Director, Cycle Pure Agarbathies has confirmed the news to AdAge India. Ranga also mentioned that the agency has started working on the account.

Both Lia and Iris are being handled by Contract Advertising's Bangalore office.

For Contract, this win comes close on the heels of winning the creative mandate for Bluestone.com and Aviva Life Insurance.

For Lia, an incense stick brand, the company targets people who are youthful and seek novelty in life. According to the company, it is more people who are ready for adventure and game for the new, the unknown and Lia always surprising them. It comes in 12 different fragrances, which are - Lia Lilium, Lia Creme, Lia Applee, Lia Citric Tango, Lia Floress, Lia Lavenderz, Lia Chandanam, Lia Jasmine, Lia Nature's Gift, Lia Prime Rose, Lia Rainbow and Lia Samtrupti.

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.