Top Story

e4m_logo.png

Home >> Advertising >> Article

Amagi launches ad monetization solution for TV networks to break into untapped international markets

11-December-2014
Font Size   16
Share
 Amagi launches ad monetization solution for TV networks to break into untapped international markets

Amagi, a leader in targeted TV advertising and cloud-based broadcast infrastructure has announced the launch of its Ad monetization platforms that are uniquely designed for TV Networks whose satellite feeds cover countries outside its origin.

“In the last few months, we have witnessed a surge in demand from TV Networks to monetize their pan-regional feeds. Owing to their unique regional structure and demographics, Europe and the Middle East region are emerging as the priority markets for local Ad insertion. As a pioneer in targeted TV advertising, we are best positioned to offer local Ad insertion platform for these markets,” commented KA Srinivasan, co-founder, Amagi.

For TV Networks reaching Europe and the Middle East, Amagi will now deploy its patented content watermark technology with flexible workflows to replace Ad breaks on satellite feeds with local Ads. Amagi can watermark any content provided by TV channels and replace such content at local headends based on a pre-determined playlist. The entire solution can operate on existing satellite infrastructure of broadcasters using STORM IRD, Amagi’s enhanced satellite receiver.  “STORM IRD can store Ads and replace watermarked Ads locally while the entire workflow can be managed remotely through a cloud-based user interface. STORM IRD also supports traditional content triggers such as SCTE-35 and DTMF cue tones,” added KA Srinivasan.

Amagi has successfully monetized Ad inventory in Singapore and other countries in the Asia Pacific region for large TV networks. Amagi also runs India’s largest TV Ad network with over 1,000 installations and more than 2,000 advertisers, providing geo-specific Ad inventory on some of India’s leading entertainment and news channels.

Using Amagi’s proprietary remote Ad insertion technology, TV Networks operating on pan-regional feeds can now monetize their Ad inventory in Europe and the Middle East. This can result in new revenue streams from these two markets which until now was left un-monetized. Amagi will provide monitoring and infrastructure support to realize a reliable, accurate, and flexible Ad insertion service.

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

This initiative of Amazon turns a year old and they have plans to make the start-ups and consumers more aware about this.

In an interview with exchange4media, Maheshwari spoke about the journey of this transformation, his vision for Network18 Digital and the future, scope and trends that will define digital journalism

We list a few important stories that you may have missed in the week gone by

Dr Ortho Oil and ITC Ltd entered Top 10 Brands and Top 10 Advertisers respectively

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have...