Adfest has unveiled its first Speaker Sessions for 2015 in a programme that includes some of the world’s most talented creative leaders. Adfest will host 20 speaker sessions over a span of three days starting March 19 in Pattaya, Thailand.
Laurent Thevenet, Technology Director at Proximity Singapore, will speak on March 19. Thevenet will talk about the emergence of inspiring creative models, involving more disciplines beyond just art and copy and evolved creative teams who break the rules, think differently, and are ultra-reactive.
“We are in a period of incredible change. Technology is changing social behaviour and media consumption. Our industry needs to adapt. My talk will be about what it takes to innovate from the point of view of a technologist, leading a team of innovators and doers at Proximity Singapore. A group of people who react to business problems by making things happen, building a next generation agency,” says Thevenet.
Thevenet has been leading technology at Proximity Singapore since December 2012 where he works across clients, including VISA, Exxon, Fonterra, Mercedes and Guinness.
Emma Wilkie is returning to Adfest for the world premiere of The Gunn Report 2014, which will be unveiled on March 19. “Expect to see all the league tables, the winners, lavishly illustrated by the world’s best ads that defined 2014,” says Wilkie, Managing Director of The Gunn Report in London.
Wilkie has been Donald Gunn’s collaborator and co-presenter of The Gunn Report since January 2003. She started her career in the creative department of DDB Needham Worldwide (now Adam&EveDDB London), later creating The Gunn Report company with Donald Gunn in 2007. The Gunn Report online research database and library www.gunnreport.com was launched in 2011.
Apart from Wilkie and Thevenet, Marcel Wiebenga will also share his experiences at Adfest on its inaugural day. Wiebenga will explain punk’s attitude and ethics and give insights on how they relate to his current work as a music supervisor and the advertising world in general. “Most of what I know is by being in a band, sitting in a van, travelling the world… and you know what: I am doing quite alright… I am having as much fun in this crazy ad world,” says Wiebenga, who is Partner, Business Development Director and Music Supervisor at Sizzer Amsterdam.
Wiebenga has worked on several award-winning advertising films for Audi, Diesel, Remax, Schweppes, Citroen and Assassin’s Creed, among others.
On March 20, Uncanny Valley’s Justin Shave and Charlton Hill will examine the evolution of human response to audio and the psychology behind music use as a brand tool. “Whether we are producing artist-driven records, creating a sting for a major brand or working to integrate audio into new technologies, our experiences in delivering music and sound to clients all over the world have given us a unique perspective on the anatomy of sound,” say the duo.
Shave is one of Australia’s eminent music producers and musical directors. Hill is the executive producer and music supervisor of Uncanny Valley, which he co-founded with Shave in 2010.
Thai designer Pum Lefebure will showcase examples of how she integrates a Thai sensibility with American design -- connecting the east with the west -- on the last day of Adfest, March 21. Her session will show people that it is possible to integrate your passion and creativity into everyday life to be a motivating leader.
Lefebure is the Co-Founder and Chief Creative Officer of Design Army in Washington DC and the Jury President of Design Lotus and Print Craft Lotus at Adfest 2015.
“I was born and raised in Thailand. My family still lives in Bangkok. Temples, golden chedi, Thai dance, textile design — they all contribute to my design aesthetic. My work tends to be exotic and imaginative, and I think that being a Thai has everything to do with that. It’s just in my blood, and I’m looking forward to sharing some of my inspirations at Adfest this year,” says Lefebure.