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‘While BTL has gained ground, brands are far from leveraging its true potential’

‘While BTL has gained ground, brands are far from leveraging its true potential’

Author | exchange4media News Service | Tuesday, Mar 02,2010 6:16 AM

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‘While BTL has gained ground, brands are far from leveraging its true potential’

“While BTL has certainly gained ground, brands are far from leveraging its true potential, especially of being able to use all consumer ‘living points’… The biggest learning is to keep believing in your point of view, your product, your clients and your people, and apply harder,” says Rajesh Ghatge, Executive Director & COO, 141Sercon. More

Tags: While BTL

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