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‘The task is to have that sensitivity and good enough product to give relevant ROI to advertisers’

27-January-2009
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‘The task is to have that sensitivity and good enough product to give relevant ROI to advertisers’

“Both from the domestic and international points of view, I am as enthusiastic about India as I was 18 months ago. The two characteristics that we see are that a number of corporates are cutting down the number of media partners they are working with, but there are other companies that are increasing their spends even as they are asking for better ROI,” says Jonathan Howlett, Director - Advertising Sales, BBC World News Ltd.

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