‘The rebranding exercise will incorporate the Red FM DNA into all the other stations’

‘The rebranding exercise will incorporate the Red FM DNA into all the other stations’

Author | exchange4media News Service | Monday, Aug 17,2009 8:37 AM

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‘The rebranding exercise will incorporate the Red FM DNA into all the other stations’

“Launching the Red FM brand nationally fulfills our vision of creating the single largest FM network across the country… The rebranding exercise will be comprehensive and incorporate the Red FM DNA into all the other stations in programming style, content, format and presentation, and entails complete re-training of the staff,” says Abraham Thomas, COO, Red FM. More

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