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‘The paradigms have changed, more is no longer merrier’

06-February-2010
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‘The paradigms have changed, more is no longer merrier’

“The paradigms have changed, more is no longer merrier. There’s a new set of rules… Progressive organisations have been quick to decipher the signals and have proactively started reporting their environmental and social performance along with their economic performance. This triple bottom-line reporting is termed as sustainability reporting and this new emerging communication is called sustainability communication,” says Harsh Purohit, Executive Director, Cognito Advertising. More

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