‘Spiderman 3’, the much-awaited third installment from Sony Pictures, has spurred an unprecedented amount of buzz in the country with numerous exclusive partnerships and tie-ups. Considering these huge number of associations, the movie might have already recovered its money and even made profits.
Sony Pictures has associated the movie with the entire gamut of channels from the Sony Network for promotions of the movie. Additionally, it has tied up with Cyber-shot and Sony Ericsson.
Media players like Radio City and CNN-IBN have also joined the fray, along with websites like Rediff.com and Travelguru.com. Spiderman 3 has also caught the attention of brands like Dip Prix, Horlicks, HDFC Standard Life Insurance, Acron Rangeela and Yamaha. Meanwhile, Hutch has joined the bandwagon as the mobile partner for the movie’s VAS provider.
Harsha Gangurde, Manager Marketing, Sony Pictures, said, “I am very happy that brands have recognised the power of the movie as a brand. I hope that Spiderman 3 works wonders for these brands who are associating with the film.”
For the promotion of the movie, MOMS Outdoor Media Solutions has a larger than life-size inflatable of Spiderman that has been placed upside-down from the top floors of Atria Mall in Worli, and Shopper’s Stop in Bandra in Mumbai.