Entertainment is no longer about films alone. Its scope has widened, what with digital technology and television having become a big part of our lives. And reflecting these changing times ‘Screen’, one of the oldest film weeklies in the country, has undergone a sea change.
The weekly, which began in 1950 as a serious reportage on the happenings of tinsel town, has revamped itself, sporting a younger and more contemporary look and outlook.
The new look ‘Screen’ which was launched during the recently held Hero Honda Star Screen Awards, the first issue will hit the stands on Friday, January 12, 2007.
Gautam Mukherjee, Head of Corporate Communications and Marketing, Indian Express Group, said, “The editorial scope is widening, however, the paper’s core value as a serious film newspaper in broadsheet format will not change. We will be expanding and bringing in more people to the team.”
“We also plan to communicate more in terms of its advertising and branding. Throughout this time, the paper has been communicated purely through the film industry. We are planning to increase visibility and communication considerably as well,” he further said.
The weekly paper, which hits the stands every Friday, will continue to be edited by Bhawanaa Somaaya. Said Mukherjee, “Entertainment is not just about cinema and Bollywood any more, and the paper is going to change with changing times. The difference between our paper and other papers still remains – we cover entertainment on a national scale and level.”
Besides the usual lead stories, news snippets and favourites column, there will be more space for polls, debates, reviews on regional as well as international cinema.
Meanwhile, ‘Screen’s website, Screenindia.com, is also set to get a different look.