‘Outlook Business’ to unveil 360 degree campaigns on April 20

‘Outlook Business’ to unveil 360 degree campaigns on April 20

Author | Asit Ranjan Mishra | Wednesday, Apr 05,2006 12:20 PM

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‘Outlook Business’ to unveil 360 degree campaigns on April 20

The Outlook Group, which is launching its business fortnightly – ‘Outlook Business’ – on April 20, 2006, is all set to unfold its ad campaigns from the same day. Touted as ‘For decision makers,’ the magazine, which has been priced at Rs 15, is targeting one lakh copies from the first print.

Triton Communications has been appointed as the creative agency and the group is following a 360-degree approach to communicate its message to its target audience.

“We have pegged Rs 5 crore for the communications. The teasers are already on in our in-house publications. Our TV, print, outdoor and online campaigns will start on April 20,” informed Maheshwer Peri, Publisher, Outlook Group. “In print, we will be present on major financial dailies, inflight magazines. Our TVCs will appear on CNBC and NDTV,” he added.

Speaking about the brand communication, Triton’s Ramesh Kaul said, “Through our campaign, we are addressing the business leader, who is on a fast track and progressive constantly in search of a direction that will help him take the right decisions to his benefit. It distinguishes our brand among other business magazines, which largely feature tycoons on their cover and stale news. Our brand will be futuristic through analytical business news coverage and help the reader draw out right direction and take his own decision through it.”

When asked why the group had decided to publish the fortnightly magazine on the fifth and 20th of every month, Peri said, “A lot of things happen in the month-end, which all the business magazines miss. We want to capitalise on that.”

The magazine, according to Peri, would have a lot of global content and would feature India from a global perspective. “We will be having columns from many international bigwigs. “Experts from the Centre for Monitoring Indian Economy (CMIE) and FITCH Ratings will also contribute for the magazine,” he added.

The group has launched the facsimile edition of ‘Newsweek’ from April 4, which is priced at Rs 50. However, for regular subscribers, it has been priced at Rs 25. The subscription price for ‘Outlook Business’ magazine has been kept at Rs 10.

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