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‘News broadcasters are capable enough to chalk out a self-control mechanism’

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‘News broadcasters are capable enough to chalk out a self-control mechanism’

“I believe nobody is against content regulation, but the difference of opinion is on the mechanism. I am against the view that the Government should have the key for it. I think news broadcasters are capable enough to chalk out a self-control mechanism. The people of this country are mature, and the way they oust their leaders in elections, they can also do the same with channels with objectionable content,” says Sudhir Chaudhary, Editor & CEO, Live India & Mi Marathi.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

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