Top Story

e4m_logo.png

Home >> Advertising >> Article

‘Made In India’ campaign celebrates national pride

20-December-2012
Font Size   16
Share
‘Made In India’ campaign celebrates national pride

With an objective to celebrate, promote and build Brand India, the ‘Made In India’ project was flagged off on December 19, 2012 under the aegis of United Welfare Trust.

Shailendra Singh is the man behind the movement, who has 25 years’ experience in the business of entertainment, media and communications.

‘Made In India’ offers a platform that unites all Indians in “Celebration of India”. The focus will be on the positive and activities will be targeted at spreading goodwill and inspiration. ‘Made In India’ will be a holistic, 360-degree movement encompassing online, on ground and media activities. Phase I of the venture will include merchandise, knowledge expos, charity dinners, online platforms and even a feature film.

The iammadeinindia website will be launched on January 1, 2013 with an aim to enable Indians to come together, express their positive views and inspiring opinions, and celebrate the beauty of being Indian.

Singh has unveiled the ‘Made In India’ logo and the manifold initiatives that would encompass this non-profit movement. Joining him in launching this movement were former cricketer Kapil Dev, retail czar Kishore Biyani, author Amish Tripathi, Limca Award winning endurance runner Sumedha Mahajan, and the youngest Indian to climb Mt Everest, Arjun Vajpai.

A range of specially designed ‘Made In India’ ready to wear and customisable merchandise has also been unveiled.
 

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.