Top Story

e4m_logo.png

Home >> Advertising >> Article

‘Made In India’ campaign celebrates national pride

20-December-2012
Font Size   16
Share
‘Made In India’ campaign celebrates national pride

With an objective to celebrate, promote and build Brand India, the ‘Made In India’ project was flagged off on December 19, 2012 under the aegis of United Welfare Trust.

Shailendra Singh is the man behind the movement, who has 25 years’ experience in the business of entertainment, media and communications.

‘Made In India’ offers a platform that unites all Indians in “Celebration of India”. The focus will be on the positive and activities will be targeted at spreading goodwill and inspiration. ‘Made In India’ will be a holistic, 360-degree movement encompassing online, on ground and media activities. Phase I of the venture will include merchandise, knowledge expos, charity dinners, online platforms and even a feature film.

The iammadeinindia website will be launched on January 1, 2013 with an aim to enable Indians to come together, express their positive views and inspiring opinions, and celebrate the beauty of being Indian.

Singh has unveiled the ‘Made In India’ logo and the manifold initiatives that would encompass this non-profit movement. Joining him in launching this movement were former cricketer Kapil Dev, retail czar Kishore Biyani, author Amish Tripathi, Limca Award winning endurance runner Sumedha Mahajan, and the youngest Indian to climb Mt Everest, Arjun Vajpai.

A range of specially designed ‘Made In India’ ready to wear and customisable merchandise has also been unveiled.
 

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group