With an objective to celebrate, promote and build Brand India, the ‘Made In India’ project was flagged off on December 19, 2012 under the aegis of United Welfare Trust.
Shailendra Singh is the man behind the movement, who has 25 years’ experience in the business of entertainment, media and communications.
‘Made In India’ offers a platform that unites all Indians in “Celebration of India”. The focus will be on the positive and activities will be targeted at spreading goodwill and inspiration. ‘Made In India’ will be a holistic, 360-degree movement encompassing online, on ground and media activities. Phase I of the venture will include merchandise, knowledge expos, charity dinners, online platforms and even a feature film.
The iammadeinindia website will be launched on January 1, 2013 with an aim to enable Indians to come together, express their positive views and inspiring opinions, and celebrate the beauty of being Indian.
Singh has unveiled the ‘Made In India’ logo and the manifold initiatives that would encompass this non-profit movement. Joining him in launching this movement were former cricketer Kapil Dev, retail czar Kishore Biyani, author Amish Tripathi, Limca Award winning endurance runner Sumedha Mahajan, and the youngest Indian to climb Mt Everest, Arjun Vajpai.
A range of specially designed ‘Made In India’ ready to wear and customisable merchandise has also been unveiled.