“Our intention is to respect the viewers and recognise that a very large number wants good quality news… I like to tell our team ‘Let’s be like Aamir Khan. Let’s be big, but not obsessed with being No. 1. Let’s be different and better, but in a way that is widely appealing’. Of course, the trick here is not to become too different or too intellectual,” says Jehangir S Pocha, Co-founder, IndiMedia Pvt Ltd.