Leo Burnett has bagged the account of South African Breweries’ beer brand ‘Knock Out’. The account moves from the Bangalore-based Graphic Arts to Leo Burnett’s New Delhi office.
According to the company sources, Knock Out is a Rs 100 crore brand which at present is available in Karnataka, Andhra Pradesh and parts of Maharashtra.
Knock Out has around 6 to 7 per cent market share, which the company is planning to expand to at least 10 per cent by 2002-end. Knock Out also plans to give leading brands like Kingfisher and Haywards a run for their money. The campaign for the beer brand is likely to make a splash in March-April.
The company refused to divulge the specific advertising spends. According to industry sources, ad spend are likely to be close to Rs 8-10 crore.
Source: Business Standard