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‘It is important that brands don’t go silent during this phase’

28-April-2009
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‘It is important that brands don’t go silent during this phase’

“Historically, whenever there was a recession or slowdown, by and large it never affected the communications industry. However, right now there is a slight panic mentality, but smart marketers are going to ride this phase and are going to see this as an opportunity, because at this point of time, your media is going to give you far more returns than what it used to give you six months’ back,” says Atul Hegde, CEO, Ignitee India.

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