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‘India is a one-trade pony nation when it comes to sports’

09-May-2009
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‘India is a one-trade pony nation when it comes to sports’

“India is a one-trade pony nation when it comes to sports, and that is cricket, as we all know. Cricket is so huge, and the amount of money that it attracts, I feel, there are very few sports in the world that fortunate. It is a big challenge to attract advertising and marketing to any other sport,” points out Marcus Luer, Group CEO, Total Sports Asia.

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