Top Story


Home >> Advertising >> Article

‘India is a one-trade pony nation when it comes to sports’

Font Size   16
‘India is a one-trade pony nation when it comes to sports’

“India is a one-trade pony nation when it comes to sports, and that is cricket, as we all know. Cricket is so huge, and the amount of money that it attracts, I feel, there are very few sports in the world that fortunate. It is a big challenge to attract advertising and marketing to any other sport,” points out Marcus Luer, Group CEO, Total Sports Asia.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow