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‘In special interest or niche segment, the demand for print will still exist’

‘In special interest or niche segment, the demand for print will still exist’

Author | exchange4media News Service | Saturday, Jun 06,2009 8:50 AM

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‘In special interest or niche segment, the demand for print will still exist’

“There is a need for quick information in sectors like business, finance or new products, where people will be relying more on the Internet. But there are magazines such as lifestyle or that have aspirational subjects, where people would want to go through the emotional experience of reading a magazine. In special interest or niche segment, the demand for print will still exist,” says Patrick J McGovern, Chairman of the Board, IDG.

Tags: e4m

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