Top Story

e4m_logo.png

Home >> Advertising >> Article

‘From Now to Wow’: Synovate launches major initiative to promote growth

11-August-2006
Font Size   16
Share
‘From Now to Wow’: Synovate launches major initiative to promote growth

In order to promote growth and better align the company with the needs of global clients, Synovate has launched a major initiative called ‘From Now to Wow’. The programme will apply across all business units, support services and operations.

Elaborating on the initiative, Adrian Chedore, Global CEO, Synovate, said, “While Synovate was meeting performance expectations, the company’s rapid growth merited a re-think of the structure. The company has outperformed its competitors over the past two years and obviously that’s a trend we would like to continue.”

He added, “We have doubled in size in just three years, so the ‘From Now to Wow’ programme will ensure we update our structure to match both our size and the increasingly global nature of our business.”

The changes are on three fronts, which include moving from regional to Strategic Units, functional teams in various areas will become globally focused and will have leadership teams that will be focused.

Strategic Units will be smaller business unit groupings, structured to optimise the effectiveness, experiences and learnings. The functional teams in areas such as IT, marketing, HR, finance and operations will become globally focused, enabling greater efficiencies, enhanced communication and ultimately even better service for clients. Last would be to have a nimble structure for senior management decision-making through focussed leadership teams.

Chedore said, “The goal for Synovate is to establish the best model for our clients and staff along with the best model for sustained growth and profitability.”

In Asia, Synovate’s new Strategic Unit structure will be led by Tim Balbirnie, who is currently the CEO of Asia Pacific.

Though there will be little change to the global practice leadership within Synovate, Chedore said that the new structure would see several people in roles that spanned Strategic Unit, practice and functional responsibilities. “Our emphasis is on operating as one company – international, integrated and innovative – and this mix of responsibilities will help ensure we achieve this. The launch of the ‘From Now to Wow’ programme signals the beginning of an ongoing process,” he added.

Tags

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India