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‘Framework of traditional media is based on interruption. Social media is about amplification’

‘Framework of traditional media is based on interruption. Social media is about amplification’

Author | exchange4media News Service | Saturday, Apr 03,2010 8:29 AM

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‘Framework of traditional media is based on interruption. Social media is about amplification’

“The framework of traditional media is based on interruption, like a commercial on TV. Social media is about amplification. It’s also an incredible form of listening. People are engaged in millions of conversation and they are leaving the records of the conversation. If you are marketing a product, the idea is not to insert yourself in the middle of a conversation,” say Omnicom Group’s Jonathan Nelson and Jason Kuperman. More

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