Ford has announced the launch of a Ford Endeavour – Special Edition, designed for Asian markets, in India. The Special Edition is a luxurious top end variant and is being introduced in 'Fiery Red' with external features such as Jaws over rider, extra lockable wheel covers and rear watcher.
Announcing the launch, V Sivaramakrishnan, Vice-President, Sales, Marketing & Service, Ford India, said, “The Ford Endeavour leads the rapidly growing premium SUV segment in India. Now, with the Ford Endeavour – Special Edition, loaded with new exciting interior and exterior features adding to its commanding road presence, we will offer our customers a luxurious experience in India’s leading premium SUV market.”
To enhance the interiors, new additions include luxurious beige leather seat covers, rich wood panelling and carpet floor mats. The Ford Endeavour – Special Edition is available in 4X2 and 4X4 options.
The 4x2 version is priced at Rs 14.50 lakh, while the 4x4 version is priced at Rs 15.39 lakh (ex-showroom, Delhi). The new external features will reinforce the Ford Endeavour’s “tougher-than-any-other looks”, said a company release.
The company is planning to launch a revamped version of its best selling Ikon next year, and is working on a global car in the premium segment to be launched in late 2005.