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‘Even without the recession, there has been confusion about where advertising should be going’

08-August-2009
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‘Even without the recession, there has been confusion about where advertising should be going’

“I expect the days to come to be really exciting. Budgets, agency size, team size, efficacy, conventions, luxury of time, ROI – everything will be questioned. Even without the recession, the world has been a bit confused about where advertising and communication should be going. The rapidly evolving communication needs has anyway brought a 30-year old network agency and a two-year old independent agency on the same plane,” says Sajan Raj Kurup, Chairman & Chief Creative Officer, Creativeland Asia.

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