Top Story

e4m_logo.png

Home >> Advertising >> Article

‘Even without the recession, there has been confusion about where advertising should be going’

08-August-2009
Font Size   16
Share
‘Even without the recession, there has been confusion about where advertising should be going’

“I expect the days to come to be really exciting. Budgets, agency size, team size, efficacy, conventions, luxury of time, ROI – everything will be questioned. Even without the recession, the world has been a bit confused about where advertising and communication should be going. The rapidly evolving communication needs has anyway brought a 30-year old network agency and a two-year old independent agency on the same plane,” says Sajan Raj Kurup, Chairman & Chief Creative Officer, Creativeland Asia.

Tags

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Duroflex and Happy mcgarrybowen launch #7HourMarathon campaign with Milind Soman to promote healthy sleeping practices

Punjab has witnessed highest growth, of more than 50% DTH penetration, followed by HP and J&K

IRS 2017 has been reinforced with design, methodology, quality, and questionnaire enhancements to ensure the highest integrity of the data.