Top Story


Home >> Advertising >> Article

‘Dil Vaalon Ki’ Delhi gears up for AdAsia 2011

Font Size   16
‘Dil Vaalon Ki’ Delhi gears up for AdAsia 2011

‘Dilli Dil Vaalon Ki – The City of Hearts’, New Delhi is hosting 27th edition of AdAsia, almost 30 years after it played host to the congress in 1982. There has been a world of transformation in the Capital City since that time and the witness to change will be the nearly 1,200 delegates from 20 nations attending AdAsia 2011. Decked and undergone a complete face-lift during Common Wealth Games, the city is all set to bedazzle everyone during the 3 day congress.

Described as ‘one of the Ultimate Cities of a Lifetime to visit and explore’ by National Geographic's Traveler Magazine, Delhi has been the centre for world’s greatest events in the past few years including 19th Commonwealth Games. With a world-class airport, infrastructure, hospitality and transport system, it was a unanimous choice of everyone involved in bringing AdAsia to India in 2007.

Describing the reason, Madhukar Kamath, Group CEO and Managing Director, Mudra Group and Chairman, AdAsia 2011 Organizing Committee, says, “I was leading the delegation from India in 2007, when we made a pitch for AdAsia 2011. We did a quick check on other options before arriving on Delhi. Goa was a temptation because last many festivals had happened there but when you are talking about 1000-1200 people, Goa doesn’t have facilities for a gathering like that. Else Goa could have been a good choice. Hyderabad was also under consideration, as large congresses have held there, facilities are excellent but direct flights to Hyderabad from other countries/cities could be an issue. Delhi turned out to be a unanimous choice, because one, for the Commonwealth Games the preparations had just begun, second Delhi as a location allows you to have pre and post tours. So Delhi was a natural choice.”

Taj Palace would be the hottest destination to be at during AdAsia with riveting talks in the mornings and ultimate entertainment in the evenings. The four scintillating gala evenings to be held at Taj Palace, Hotel Ashoka and Kingdom of Dreams will feature special performances specially crafted for the congress attendees. Welcoming the delegates will be an extravagant Opening Gala on Day 1 followed by an India theme evening on Day 2 to showcase the wonders of incredible India. Day 3 will feature a Vietnamese evening - the country that is privileged to host the next AdAsia event slated for 2013. Finally, on Day 4, the curtains will rise for the not-to-be-missed colourful extravaganza, Kingdom of Dreams. Billed as the century's most novel tourist attraction, the Kingdom of Dreams uses technological wizardry to bring to life a blend of India's art, culture, heritage, crafts, cuisine and performing arts.

It’s not only the engaging sessions and entertainment inside Taj that one can expect from the congress, but some amazing fun too. Delhi as a destination has been packaged with tours to Jaipur, Agra, Goa, Kerala and Golden triangle scheduled before and after the congress. As there is a special ‘Accompanying Person Program’, while delegates attend the thoughtful session, their partners can rest assured of a great time visiting Taj Mahal, National Gallery of Modern Art, Gandhi Multimedia Museum, Delhi Museum, Qutub Minar and a lot more.

Post Formula 1, action in the Capital will continue with AdAsia 2011…..

AdAsia 2011 is being held from October 31–November 3 in New Delhi.
Visit for more details.

Also read:

AdAsia 2011: Weaving the language of design in a seamless form

AdAsia 2011: On what being social really means - Madhukar Kamath

AdAsia 2011: Michael Boneham, Deepa Prahalad, Earl Wilkinson, Will Sansom join line-up of speakers

AdAsia early bird registrations end on Sept 30, 2011

AdAsia Free Ticket contest on social media targets youth participation

AdAsia 2011 explores ‘Uncertainty: The New Certainty’

AdAsia 2011 gears to be the best yet...

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...