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‘Creativity is the connective tissue in the world of communication and ideas’

02-May-2009
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‘Creativity is the connective tissue in the world of communication and ideas’

“We are a creative agency and are focusing all our efforts behind the people and their behaviour, as we all know that creativity has the power to transform human behaviour… We need to be and are being very aggressive in hiring the best talent and study the need of acquisition that makes sense,” say Tom Bernardin, Chairman & CEO, Leo Burnett Worldwide, and Jarek Ziebinski, President – APAC, Leo Burnett.

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