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‘A lot of agencies win awards for ‘patli gali’ advertising’

03-January-2009
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‘A lot of agencies win awards for ‘patli gali’ advertising’

A lot of agencies win awards for ‘patli gali’ advertising, which no one has even seen, feels Rohit Ohri, Managing Partner, JWT Delhi. “But yes, winning at the Cannes Lions, or the Agency of the Year Award at Effies carries a lot of brand equity with it… Unfortunately, people associate creativity with the number of awards won and how extensively it is reported in the media,” he adds.

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.