Tetra Pak India has assigned its media mandate to Carat Media Services following several rounds of pitch meetings and presentations with key executives of Tetra Pak India. The account moves from Starcom India. According to industry sources, the estimated account size is pegged at Rs 15 crore.
Confirming the development, Sanjay Sachdeva, Marketing Director, South Asia Markets, Tetra Pak, said, “We are happy to have Carat as our media partner given their potential in the areas of both planning and buying, and we are keenly looking forward to work closely with them on a mutually beneficial long term basis.”
Elated with the win, Kartik Iyer, MD, Carat India, commented, “We are delighted to be working with such a strong and reputable brand and I believe our appointment is testament to Carat’s ongoing investment in building our media capabilities. We are looking forward to fostering a long and successful partnership with Tetra Pak India.”
Equally positive about the new win, Vidhu Sagar, GM, Carat India, said, “Tetra Pak is in a category-creation mode and we are really looking forward to doing great work with the team at Tetra Pak India and contributing to their further business expansion.”
Tetra Pak India is a fully-owned subsidiary of food processing and packaging solutions company Tetra Pak International. Founded in Sweden in 1951, the company operates in more than 150 markets with over 20,000 employees.