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$2.6 billion Johnson & Johnson global media review currently underway

18-September-2015
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$2.6 billion Johnson & Johnson global media review currently underway

Another global giant Johnson & Johnson is currently conducting a review for its global media mandate; the review is currently underway in Singapore.

The account size is estimated to be around $2.6 billion, and the review covers various verticals of the brand across medical and pharmaceutical businesses.

The review process was initiated in May this year after more than a two-year gap, the brand last reviewed its media mandate in 2012. 

Both Omnicom and IPG handle the media duties for Johnson & Johnson globally and are involved the review currently underway in Singapore.

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