Top Story

e4m_logo.png

Home >> Advertising >> Article

$2.6 billion Johnson & Johnson global media review currently underway

18-September-2015
Font Size   16
$2.6 billion Johnson & Johnson global media review currently underway

Another global giant Johnson & Johnson is currently conducting a review for its global media mandate; the review is currently underway in Singapore.

The account size is estimated to be around $2.6 billion, and the review covers various verticals of the brand across medical and pharmaceutical businesses.

The review process was initiated in May this year after more than a two-year gap, the brand last reviewed its media mandate in 2012. 

Both Omnicom and IPG handle the media duties for Johnson & Johnson globally and are involved the review currently underway in Singapore.

Some of the global brands that have initiated pitches include  over the last  few months include Mondelez, Volkswagen, Citibank, Unilever, Coca-Cola, Proctor and Gamble, 21st Century Fox, Sony Pictures, Loreal, GSK, Corona and Visa.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...