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$2.6 billion Johnson & Johnson global media review currently underway

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$2.6 billion Johnson & Johnson global media review currently underway

Another global giant Johnson & Johnson is currently conducting a review for its global media mandate; the review is currently underway in Singapore.

The account size is estimated to be around $2.6 billion, and the review covers various verticals of the brand across medical and pharmaceutical businesses.

The review process was initiated in May this year after more than a two-year gap, the brand last reviewed its media mandate in 2012. 

Both Omnicom and IPG handle the media duties for Johnson & Johnson globally and are involved the review currently underway in Singapore.

Some of the global brands that have initiated pitches include  over the last  few months include Mondelez, Volkswagen, Citibank, Unilever, Coca-Cola, Proctor and Gamble, 21st Century Fox, Sony Pictures, Loreal, GSK, Corona and Visa.

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