INDUSTRY BRIEFING : Advertising
 

Adiya Roy Kapoor is the new face of Gio Eyewear

By exchange4media News Service | 2017/May/23

Brand looks for youth connect for “vibrant, à la mode” collection

PromaxBDA Conference & Awards 2017 ends on a high note

By exchange4media News Service | 2017/May/23

Top awards were bagged by Star India, Viacom18, Sony Pictures Network India and Zee Entertainment

Genesis Burson-Marsteller wins at PR Week Global Awards

By exchange4media News Service | 2017/May/15

The win comes for its youngest practice, Health and Wellness

Dentsu One rolls out new campaign 'It's OK is not OK' for JK Tyre

By exchange4media News Service | 2017/May/11

The campaign aims to put an end to the indifferent attitude of two-wheeler tyre buyers

MAA Foundation hosts 36th Ayaz Peerbhoy Memorial Lecture

By exchange4media News Service | 2017/Feb/06

TT Jagannathan, Executive Chairman, TTK Prestige Ltd and Chairman, TTK Group of Companies, shares his journey, experiences at largely attended event

Blind cricket World Cup campaign wins PM Tweet

By exchange4media News Service | 2017/Feb/06

The 'aao shor machao' campaign by Ushakkaal Communications has become an anthem and is catching on nationwide

mCanvas Launches High-Impact Scroller for Mobile Websites

By exchange4media News Service | 2016/Dec/22

The premium non-intrusive ad unit will engagemillennials on mobile devices

mCanvas partners with IAS Media in the Middle East

By exchange4media News Service | 2016/Dec/22

The partnership will bring engaging, state-of-the-art mobile ads to the GCC market

DSP BlackRock Mutual Fund launches investor education campaign - '#aagebadho'

By exchange4media News Service | 2016/Nov/21

The #aagebadho campaign goes live today and plans to reach, engage and help educate 1 crore Indians

Joy Cosmetics challenges women beauty stereotypes in its latest campaign with Bharti Singh

By exchange4media News Service | 2016/Nov/03

To scale up the manufacturing, the company is putting up a new facility at Guwahati that will be inaugurated in next 6 months

P Mark Mustard Oil launches latest TVC- 'one specialist to another' featuring Boman Irani

By exchange4media News Service | 2016/Oct/17

In the latest TVC, the brand redefines the food aroma while cooking. It shows how a traditional music protagonist played by Boman Irani gets carried away by the aroma of food cooked in P Mark mustard oil

Mazhavil Manorama to launch ‘Kuttikalodano Kali’ on August 11

By exchange4media News Service | 2016/Aug/10

The Manorama Group owned Malayalam General Entertainment Channel Mazhavil Manorama is all set to bring in ‘Kuttikalodano Kali’, the Malayalam version of another globally renowned game show ‘The Kids Are All Right’

Wai Wai noodles debuts maiden ad commercial

By exchange4media News Service | 2016/Aug/10

Based on the core brand positioning of ‘Munch It! Soup It! Lunch It!’, the campaign showcases the versatility and taste edge of Wai Wai, besides creating a strong connect with its primary audience, the youth

Gera Developments unveils new brand positioning 'OUTDO' with a TVC

By exchange4media News Service | 2016/Jul/19

Gera Developments’ first TVC campaign aims to capture the essence of the brand’s philosophy with an unconventional method of telling their ‘OUTDO’ story

Vinay Dholakia launches Labradog Advertising

By exchange4media News Service | 2016/Jun/10

A group of Film makers and Advertising professionals have got together to form a content house with in-house production capabilities called Labradog Advertising. Vinay Dholakia is the Co-founder of Labradog

Kingfisher rolls out 'The Singing Cricketers' campaign

By exchange4media News Service | 2016/May/17

This is the first ever campaign shot entirely by the cricketers themselves in a selfie mode – using hand held phones, cameras, selfie sticks and drones. The TV campaign took 24 international cricketers and close to a 1000 fans to create this

Khushi Advertising bags 'Most Admired Ambient Media Agency of the Year' award at ACEF

By exchange4media News Service | 2016/May/04

‘The Power of Consumer Insights for Customer Engagement’ was the theme for this edition of the CEF Awards

'Signature StartUp' launches new campaign to encourage youth to follow their passion

By exchange4media News Service | 2016/May/03

Signaturestartup.in is a newplatform launched by United Spirts – A Diageo Group Company, which encourages youth to tap into this passion and make a mark for themselves

Vadilal ropes in Parineeti Chopra as brand ambassador, launches ad campaign for new range of ice-creams

By exchange4media News Service | 2016/Apr/13

The campaign will be promoted across all media channels like TV, Print, Outdoor, Social media and various online channels. The commercial will be supported by digital and social media elements using the hashtag #thebestpartofeveryday

Goafest announces agenda 2016

By exchange4media News Service | 2016/Apr/05

Goafest 2016, India’s foremost advertising, media and marketing convention has announced its agenda

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